Pricing did not fit small restaurants
Taiwan's reservation market was dominated by platforms with fixed monthly fees and minimum booking volumes that independent restaurants could not always justify.
A customizable reservation platform that lowers costs and reduces staff workload by 40% for independent restaurants.
- Product Designer
- CEO, one designer, and three engineers
Eatsy gives independent restaurants a flexible reservation system without forcing their operations into enterprise pricing or rigid booking rules.
I designed the core restaurant workflows, redefined the visual identity, and used interview feedback to reduce the manual work behind bookings, deposits, and guest communication.
Digital reservations came with a financial and operational tradeoff.
Three providers controlled nearly 90% of Taiwan's online reservation market, but their models did not reflect how independent restaurants actually operate.
Every booking created manual work
Lean teams handled reservations, modifications, cancellations, and deposit reminders through phone calls and messaging apps.
Rigid systems ignored operating differences
Private kitchens, high-value restaurants, and small neighborhood businesses needed different rules, schedules, and payment workflows.
Design the product around restaurant operations, not platform constraints.
- Real-time operations dashboard
- Business-hours and table management
- Deposit booking and payment confirmation
- Blacklist and booking-rule systems
- Reservation notifications and customer preferences
- Online ordering and brand identity redesign
A flexible system that lowers costs and staff workload.
Make a dense operations tool feel active and approachable
Customers described the old blue interface as dull, and its top navigation limited how much information could be shown. I shifted the brand toward a brighter red, moved navigation to the left, clarified actions with color, and introduced icons to make the dashboard easier to scan.
Let every restaurant define how reservations work
Restaurants can control who may reserve, which tables are available online, when booking windows open, and when deposits are required. The system adapts to the business instead of asking the business to adapt to software defaults.
Reduce transaction fees without creating more admin work
Direct bank transfers avoided third-party payment fees, but restaurants were manually chasing customers and reconciling incomplete information through Messenger, Instagram, and Line. We automated reminders, standardized transfer confirmation, and routed payment details back into the restaurant dashboard.
More control for owners. More time for hospitality.
The online reservation workflow reduced staff workload by 40% while giving small restaurants a system that could match their operating model.
Wakatake
A system that fits the rhythm of a small business
“Eatsy offers flexible pricing that aligns with our operating rhythm. We have full control over when and how reservations open, and the booking process becomes part of the customer experience.”
Yang Er Lou
A private kitchen can welcome guests without a reception desk
“I used to handle every message myself and sometimes missed bookings. After switching to Eatsy, guests can reserve on their own, so I can focus on prep work and truly rest on my days off.”